# The Big Give offers matching grant to encourage online donations for Whitechapel Gallery

- Link: https://fundraising.co.uk/2009/04/03/big-give-offers-matching-grant-encourage-online-donations-whitechapel-gallery/
- Published: 2009-04-03T11:36:19+01:00
- Author: Bryan Miller

The Big Give is a charity project ’supermarket’ site established by Alec Reed, founder
of the Reed employment agency, apparently (according to an interview in Intelligent
Life magazine) following a brainstorm that led to the idea of creating a ‘virtual
charity’ using the existing architecture beneath the successful Reed job-seekers
site.

Originally launched in October 2007 to encourage high-wealth philanthropy by simplifying
the process of matching a corporate or major donor to a specific project of interest,
the site is also used by more everyday folks wanting to give the odd £25 or so.

What is interesting from the individual donor point of view is that, as well as 
the usual project search functionality, The Big Give also offers ‘matched funding’
on certain projects….

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[Click here to read-on at Giving in a Digital World…](http://givinginadigitalworld.wordpress.com/2009/04/03/the-big-give-offers-matching-grant-to-encourage-online-donations-for-whitechapel-gallery/)

 * **[Video interview with Jason Potts of THINK Consulting](https://fundraising.co.uk/2009/07/13/video-interview-jason-potts-think-consulting/)**(
   13 July 2009)
 * **[The Big Give 2009 Christmas Challenge raises £3 million in two hours](https://fundraising.co.uk/2009/12/18/big-give-2009-christmas-challenge-raises-3-million-two-hours/)**(
   18 December 2009)
 * **[The Big Give offers matched donations for Haiti appeals](https://fundraising.co.uk/2010/01/15/big-give-offers-matched-donations-haiti-appeals/)**(
   15 January 2010)