# YouTube launches free in-video clickable ads for UK and US non-profit partners

- Link: https://fundraising.co.uk/2009/03/29/youtube-launches-free-invideo-clickable-ads-uk-and-us-nonprofit-partners/
- Published: 2009-03-29T11:12:00+01:00
- Author: Bryan Miller

Last week YouTube launched a new feature called ‘Call to Action’ for Non-profit 
Partners, allowing them to place overlay ads linking direct to their own website
on their YouTube videos – for free. The clickable ads can direct viewers to any 
webpage, such as a secure donation page – essentially making YouTube videos into
online DRTV ads.

To test the new feature, last Sunday YouTube placed a video for charity:water on
its homepage, complete with a clickable overlay encouraging viewers to donate to
fund water wells – and generated a very impressive $10,000 in donations in one day.
So it certainly seems to work!…

[Click here to read-on at Giving in a Digital World…](http://givinginadigitalworld.wordpress.com/2009/03/29/youtube-launches-free-in-video-clickable-ads-for-uk-and-us-non-profit-partners/)

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