# Steak Digital to handle SEO for merged age charities

- Link: https://fundraising.co.uk/2009/03/25/steak-digital-handle-seo-merged-age-charities/
- Published: 2009-03-25T21:11:48+00:00
- Author: Howard Lake

Search-inspired communications agency Steak has been appointed as the [search engine optimisation service (SEO) consultant](https://www.whitehat-seo.co.uk/seo-services)
for the charity that will be formed by the merger of [Help the Aged](http://www.helptheaged.org.uk)
and [Age Concern England](http://www.ageconcern.org.uk).

Steak, which works with V inspired, ActionAid and TZ Kids, will advise the organisation
on how to retain search engine rankings and maintain visibility in natural search
listings.

Steak begin by carrying out an audit of the charities’ current sites assessing visibility
and traffic, content and link profiles

## Advertisement

before creating a migration strategy.

It will ensure that the new site maintains current natural search rankings by mapping
permanent URL redirects to the most appropriate landing pages and consolidating 
key site content.

Anna Slosmanis, online marketing manager at Help the Aged, said: “Creating a new
digital presence for the organisation is an exciting challenge, part of which is
ensuring that we retain the SEO equity held by existing sites”.

Kulraj Singh Salh, Steak’s director of natural search, added: “Taking the easy approach
and simply redirecting the user to the homepage will result in a poor user experience
and, as a

result, a high bounce rate and waste in natural search traffic. This is why the 
mapping and content consolidation is vital”.

www.steakdigital.co.uk

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