# HiQ chooses Breast Cancer Care as charity of the year

- Link: https://fundraising.co.uk/2009/03/25/hiq-chooses-breast-cancer-care-charity-year/
- Published: 2009-03-25T09:17:01+00:00
- Author: Howard Lake

⌊British Touring Car Championship event for Breast Cancer Care⌉

Tyre, batteries and exhausts distributor HiQ has chosen Breast Cancer Care as its
charity of the year. The company launched Project Pink at the British Touring Car
Championship press day at Rockingham, Northamptonshire with championship drivers
donning pink hats and wigs to celebrate the partnership.

The company aims to raise £100,000 over the year and has set each HiQ centre a target
of at least £500.

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[HiQ](http://www.hiqonline.co.uk) marketing manager Geraldine McGovern said the 
charity was the perfect fit for HiQ, as it reached out to a female audience, many
of whom are unaware of the services that HiQ provides.

Fundraising events planned for the year will include a HiQ fundraising ‘Pinkmobile’
stopping off at centres across the UK, and Strawberry Tea picnics at various stages
of the year.

www.breastcancercare.org.uk

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