# Trocaire aims for €10 million

- Link: https://fundraising.co.uk/2009/03/24/trocaire-aims-e10-million/
- Published: 2009-03-24T09:14:21+00:00
- Author: Howard Lake

Irish Third World charity Trocaire is hoping to raise €10 million during its current
Lenten campaign, according to Leona Kavanagh, the charity’s fundraising and marketing
manager.

Trocaire has produced a new TV ad for the Lenten campaign which was made with the
help of a small group of locals in northern Kenya.

The ad, which shows scenes of turmoil and displacement from a child’s perspective,
was shot in the desert, with a small Irish crew put together by ad agency Chemistry.
Called Hiding Places, the ad was produced by Gary Moore and directed by Brian O’Malley.
Its child ‘star’ is a seven-year-old local boy called Wilson.

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Trócaire always does its biggest fundraising during Lent, choosing a different theme
to focus on each year. The charity has also sent out 1.3 million collection boxes
to school children.

Most of Trócaire’s Lenten donations come from parish and school collections, with
the remainder donated directly online or by phone.

Kavanagh said this year did look like a difficult year for donations. Audited figures
are not available, but it’s estimated that Trócaire’s year-on-year revenue has fallen
7 per cent to around €31 million to the end of February. Its Christmas revenue was
down 15 per cent.

www.trocaire.org

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