# Rosa to fundraise with virtual rose garden for Mother's Day

- Link: https://fundraising.co.uk/2009/03/12/rosa-fundraise-virtual-rose-garden-mother039s-day/
- Published: 2009-03-12T16:55:52+00:00
- Author: Howard Lake

[⌊Celebrate Her rose garden for Rosa⌉⌊Celebrate Her rose garden for Rosa⌉[

 

Burnett Works has developed an online rose garden to help Rosa, the first UK-wide
women’s fund, raise money in the run-up to Mother’s Day on 22 March.

 

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‘Celebrate Her’ is an interactive online rose garden where visitors can make a donation
to plant a virtual rose in honour of a woman in their life. This then triggers an
email to that woman (unless of course it is in memory of someone) saying who is 
celebrating her and why, and sending her to Rosa’s website, where she can see her
virtual rose grow with her name on it.

 

While there, she can scroll through the garden to see other women also being celebrated,
and see how Rosa is trumpeting the worth of girls and women in the UK by funding
projects that support them in innovative ways.

 

“We wanted a fundraising product that would appeal to all women (and men with women
in their lives). It also needed to express what Rosa stands for – valuing women 
and what they bring to the world,” said Ann-Sophie Morrissette, Communications Manager.

 

“The flash application is dynamic, so roses planted most recently have prime position
at the front of the virtual garden,” explained Vicki Nice, head of digital at Burnett
Works.

 

“Those planted longer ago then move back, creating a three-dimensional perspective.
So if you plant a virtual rose for your mum this Mother’s Day, on March 22nd, it
will be right there right away at the front of the garden along with all those other
mums being honoured.

 

“It’s also perfect for birthdays, Christmas and Valentine’s Day, which means Celebrate
Her has energy all year round.”

 

Celebrate Her was developed as part of an overhaul by Burnett Works of Rosa’s initial
website, to make it more visitor-friendly, add more of a fundraising focus, and 
make it easier to update in-house.

 

www.rosauk.org

 

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