# New tool from G2 Data Dynamics for indentifying most valuable donors

- Link: https://fundraising.co.uk/2009/03/04/new-tool-g2-data-dynamics-indentifying-most-valuable-donors/
- Published: 2009-03-04T11:15:38+00:00
- Author: Howard Lake

Customer insight specialist G2 Data Dynamics has announced ‘Donor Striker’, a new
tool designed to help charities and voluntary organisations identify their most 
valuable supporters and potential donors.

 

Donor Striker uses the company’s UK-representative, real-time ViewPoint consumer
research panel to gain insight into people’s attitudes towards individual charities,
as well as elements such as services offered and marketing campaigns.

## Advertisement

 

Using this information, G2dd says that it can supply data on donor potential, how
to contact each target and how communications should be tailored to bring about 
one-off or regular giving.

 

Alan Thorpe, commercial and operations director, G2 Data Dynamics, said: “Donor 
Striker helps organisations plan and execute campaigns from start to finish, all
the while focusing on monitoring the results.”

 

www.g2dd.co.uk

 

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