# Social media suggestion for PR agencies

- Link: https://fundraising.co.uk/2009/02/27/social-media-suggestion-pr-agencies/
- Published: 2009-02-27T16:25:34+00:00
- Author: Howard Lake

UK Fundraising thrives on receiving timely, relevant, practical and interesting 
news releases about fundraising. We get lots each day and try to use as many of 
the good ones as we can.

 

Because of the growing volume of good news releases, we set up our UK Fundraising
Newswire a few years ago to enable PR agencies, charity PR staff and other journalists
to post their news releases directly into the site.

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This was useful both to ensure that key news items did at least get some coverage
on the site, and to help other news releases that, while they didn’t qualify as 
major news items, still deserved coverage on the site.

 

But we can do more and have started doing so. Using social bookmarking site delicious.
com, we now bookmark interesting stories or resources that we don’t plan to feature
on UK Fundraising but which deserve some mention on UK Fundraising.

 

You can see these bookmarks in our aggregator at

 

https://www.fundraising.co.uk/aggregator/sources/83

 

or directly at delicious.com:

 

http://delicious.com/HowardLake

 

More importantly, the latest bookmarks are automatically featured on the front page
of UK Fundraising under the main news items and blog posts, under the title ‘Howard
Lake’s delicious.com tags’.

 

So, my suggestion to PR agencies and staff keen to do their best to get UK Fundraising
to feature their story somehow: make sure you publish a copy of your news release
on your (or perhaps your client’s) website. In the copy you send me, include a link
to that news release.

 

Then, if I can’t use it as a main news item, or you don’t have time to add it to
the newswire, there’s still a chance I can bookmark it and it then gets its 15 minutes
of fame on the front page of this site.

 

One other benefit of publishing news releases online yourself: you can send me a
short message via Twitter with a link to that news release.

 

Good ideas? Could they work for you? Let me know – or start sending me news releases
with URLs in.

 

 * **[Abbey launches free guide to PR for charities](https://fundraising.co.uk/2009/03/12/abbey-launches-free-guide-pr-charities/)**(
   12 March 2009)
 * **[PR agency seeks small charity for charity of the year partnership](https://fundraising.co.uk/2009/03/13/pr-agency-seeks-small-charity-charity-year-partnership/)**(
   13 March 2009)
 * **[World Vision hires Porter Novelli](https://fundraising.co.uk/2009/03/25/world-vision-hires-porter-novelli/)**(
   25 March 2009)