# Occam to overhaul RNIB's 4-million-supporter database

- Link: https://fundraising.co.uk/2009/02/27/occam-overhaul-rnib039s-4millionsupporter-database/
- Published: 2009-02-27T02:22:14+00:00
- Author: Howard Lake

The Royal National Institute of Blind People (RNIB) has appointed marketing management
software company Occam to help it transform the way its supporter data is cleaned,
analysed and used for communications.

 

Occam will first cleanse and identify duplicate supporter data, generating a record
of validated names and addresses across the whole supporter database.

## Advertisement

 

Then it will present this data within the FastStats application to give the charity’s
marketing team immediate access to counts,

 

selections, analysis, campaigns and reporting.

 

Joe Jenkins, Head of Fundraising Strategy at RNIB said: “Not only will we now be
able to ensure we are cutting back of waste generated

 

through badly addressed mail, but we will also be able to plan and execute our campaigns
more scientifically”.

 

Scott Logie, Strategy Director at Occam added: “It was clear to us that the team
at RNIB required a more flexible environment for cleaning, managing and then using
their data ­ one where real-time analysis was possible”.

 

www.occam-dm.com

 

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