# Stephen Fry uses his Twitter presence to help fundraising appeal

- Link: https://fundraising.co.uk/2009/02/24/stephen-fry-uses-his-twitter-presence-help-fundraising-appeal/
- Published: 2009-02-24T18:36:30+00:00
- Author: Howard Lake

**Comedian and author Stephen Fry has used his high-profile Twitter account to help
boost donations for the Childhood Eye Cancer Trust, following a direct appeal via
a Twitter message from the father of a sick child.**

[James Morley-Smith](http://twitter.com/morleyj) spotted that Fry had grown up in
the street in which he now lived. That was enough of a link to encourage him to 
reach Fry via his Twitter account.

One hour later [Morley-Fry thanked Fry](http://twitter.com/morleyj/status/1154859472)
via Twitter:

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 [⌊Posthub advert. You create the campaign. We'll handle the postal journey. Get started at post-hub.co.uk.⌉](https://fundraising.co.uk/ads/posthub-20261007-300x250/)

_“@stephenfry Thank U so much. Many sponsors already + a lot of hits, great 4 the
awareness. 4 any 1 interested, an update http://bit.ly/PrLy”._

Fry’s presence on Twitter is significant. He has 227,098 followers or people that
have opted in to receive his messages. When he passed on the appeal on behalf of
Morley-Smith he had a mere 100,000 followers, so you get a sense both of how popular
Fry is and of the growth of Twitter in the past month or so.

The response was so rapid and positive that Morley-Smith doubled his fundraising
target on Justgiving from £2,000 to £4,000.

Morley-Smith of High Wycombe was also able to demonstrate via Twitter the [impact of one of the links to a news item about his campaign](http://bit.ly/info/68MG)
that he had posted on Twitter.

A good example of luck, timing, targeting and the quirky power of social media.

 * **[Twitter hashtag raises funds for CARE](https://fundraising.co.uk/2009/03/03/twitter-hashtag-raises-funds-care/)**(
   3 March 2009)
 * **[Lessons on the 48-hour Twitter Tree campaign](https://fundraising.co.uk/2009/03/05/lessons-48hour-twitter-tree-campaign/)**(
   5 March 2009)
 * **[ActionAid promote Put People First G20 protest march with a Twitter-powered superhero](https://fundraising.co.uk/2009/03/28/actionaid-promote-put-people-first-g20-protest-march-twitterpowered-superhero/)**(
   28 March 2009)
