# RSPB integrates TV and web channels in new campaign

- Link: https://fundraising.co.uk/2009/02/16/rspb-integrates-tv-and-web-channels-new-campaign/
- Published: 2009-02-16T15:10:39+00:00
- Author: Howard Lake

The RSPB has launched a new DRTV recruitment campaign which integrates television
and web channels with an online marketing push and an email element.

 

The voiceover is provided by Tim Birket of BBC Time Wwatch and the ad concentrates
on the message that a gift of £3 a month will help the RSPB introduce and continue
to educate families about the classroom on their doorstep.

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 [⌊Posthub advert. You create the campaign. We'll handle the postal journey. Get started at post-hub.co.uk.⌉](https://fundraising.co.uk/ads/posthub-20261007-300x250/)

 

DTV Group has produced two versions of the ad – a 60 second and a 90 second one 
and each will be tested across a broad range of multi-channel stations.

 

There are two response mechanisms to the ad, by web and phone. The specific URL 
for a purpose-built microsite is carried on both adverts alongside the RSPB member
recruitment phone number.

 

As well as the TV ads, a series of strategically placed rich media banner ads will
run, plus promotions on the RSPB’s own website and intranets and a direct marketing
email targeting 100k profiled individual prospects.

 

www.rspb.org.uk/tv

 

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