# Made to Stick: Why Some Ideas Take Hold and Others Come Unstuck

- Link: https://fundraising.co.uk/2009/02/04/amazon-302/
- Published: 2009-02-04T10:23:43+00:00
- Author: Howard Lake

* **[Who's Who in Charities 2009](https://fundraising.co.uk/2009/02/10/amazon-306/)**(
   10 February 2009)
 * **[Improving your fundraising without the risk](https://fundraising.co.uk/2009/02/17/improving-your-fundraising-without-risk/)**(
   17 February 2009)
 * **[Don't forgive forgetfullness](https://fundraising.co.uk/2009/02/18/don039t-forgive-forgetfullness/)**(
   18 February 2009)
