# The Next Big Thing in fundraising – Bryan Miller was right!

- Link: https://fundraising.co.uk/2009/02/02/next-big-thing-fundraising-bryan-miller-was-right/
- Published: 2009-02-02T15:59:27+00:00
- Author: John Baguley

Imagine being able to put your poster in a public place and have people use their
camera-phone to take a picture which clicks them through to your website campaign
page.

 

Below is a QR codes which does just that – take a picture and through you go. If
you haven’t got the right software on your phone go to http://www.mobile-barcodes.
com/qr-code-software/ and if you want to create a code for your site go to http://
www.mobile-barcodes.com/about-qr-codes/

## Advertisement

 [⌊Posthub advert. You create the campaign. We'll handle the postal journey. Get started at post-hub.co.uk.⌉](https://fundraising.co.uk/ads/posthub-20261007-300x250/)

 

 [⌊IFC QR code⌉](http://www.flickr.com/photos/31026920@N06/3247972136)

 

So why is this ‘the next big thing’? Essentially because it is an enabling technology
bridges the gap between the failing direct mail, inserts, print ads and our, not
yet half as productive as we would like, internet fundraising activities. Each of
these techniques may be brought back to life by using QR codes, but it will affect
most other techniques more – think about giant poster sites (cheap in a recession)
or London underground posters; consider legacy memorial sites with codes linking
to the deceased’s web site and their favourite charity (Japanese bikers do this 
already).

 

Indeed QR codes are massive in Japan from biz cards to posters that can be read 
a mile away to restaurant menus, with this technology you are only limited by your
imagination and the first charity to use them on any scale with scoop the jackpot.
As Bryan reported in his earlier blog Bullying UK won an award; and was probably
the first, so you have missed that prize.

 

As mobile phones with cameras and internet access are quickly becoming ubiquitous
this will really take off. And we thought the camera was to take a picture – bless.
I remember when we all thought that about faxes too.

 

http://www.flickr.com/photos/logout/3134718173/

 

[⌊QR Code example (Japan) - QR Code on billboards⌉⌊QR Code example (Japan) - QR 
Code on billboards⌉[

 

John Baguley

 

www.internationalfundraisingconsultancy.com

 

 * **[Feb’s riveting First Friday considers new cars and old problems…](https://fundraising.co.uk/2009/02/18/febs-riveting-first-friday-considers-new-cars-and-old-problems/)**(
   18 February 2009)
 * **[Top 5 technology trends for the charity sector mooted](https://fundraising.co.uk/2010/01/22/top-5-technology-trends-charity-sector-mooted/)**(
   22 January 2010)
 * **[Consequences…](https://fundraising.co.uk/2010/03/21/consequences/)** (21 March
   2010)