# Tesco puts itself at British Red Cross' service for emergency response

- Link: https://fundraising.co.uk/2009/01/28/tesco-puts-itself-british-red-cross039-service-emergency-response/
- Published: 2009-01-28T13:27:24+00:00
- Author: Howard Lake

Tesco has committed to mobilise all parts of its business to support future British
Red Cross emergency responses, whether at a local, national or global level. Support
could include corporate donations, staff and customer giving, donation of goods 
and the global store and distribution network.

The two organisations have been working together over 10 years, and Tesco has helped
raise £3.9 million for emergency appeals. In 2007 the charity was Tesco’s Charity
of the Year.

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David Reid, Tesco Chairman, said: "Tesco and the Red Cross are now entering into
a formal partnership to work together to help people affected by crisis. As our 
official partner for emergency relief, the British Red Cross will advise us on where,
when and how to lend our support, be it cash, in-kind, or even people.

"In turn, Tesco have put in place defined protocols to activate the immediate support
of our business, to support the Red Cross when crisis strikes".

Tesco will be setting aside money that the Red Cross will know it can draw on in
responding to an emergency. Also, when a major incident occurs in the UK, the Red
Cross will know that it can access food, water and supplies from local Tesco stores
to bring relief to the affected community.

![Nick Young and David Reid sign emergency response partnership](https://www.fundraising.
co.uk/files/u11/nick_young_and_david_reid.jpg "Nick Young and David Reid sign emergency
response partnership")

Sir Nick Young, Chief Executive of the British Red Cross, said: "We consider this
partnership vitally important and unique because Tesco consistently mobilises all
parts of its business to support us during an emergency.

"Knowing that we can ask for the support of the Tesco Charity Trust, Tesco employees
and customers, and the store and distribution network to donate goods makes an enormous
difference to how we can respond in a crisis and undoubtedly will increase the number
of innocent lives we save."

www.redcross.org.uk

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## Comments

### By: johnthompson

- Link: https://fundraising.co.uk/2009/01/28/tesco-puts-itself-british-red-cross039-service-emergency-response/#comment-3513
- Published: 2009-01-28T18:37:48+00:00

What a classic example of a fully integrated corporate community partnership this
is. Other charities looking to boost their relationships with the corporate sector
would do well to keep this relationship in mind.

What better way is there to tackle emergency relief situations by being able to 
dip into a “preparedness” stash of cash, food and volunteers to help kick things
off soon after a disaster has struck?

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