# Handy demographics application for Facebook fundraisers

- Link: https://fundraising.co.uk/2009/01/28/handy-demographics-application-facebook-fundraisers/
- Published: 2009-01-28T18:32:40+00:00
- Author: Bryan Miller

As use of online social networks continues to grow worldwide, one of the most important
questions to ask is how the user profile of different sites differs – to give an
indication as to whether the type of consumers you want to engage with are actually
spending time there in significant numbers. In particular, fundraisers tend to be
watching for growth in older user groups (at least 45+) as these tend to best match
with their traditional supporter profile.

With this in mind, I spotted a handy application today that helps answer this question,
at least for Facebook users.

[Click here to read-on at Giving in a Digital World…](http://givinginadigitalworld.wordpress.com/2009/01/28/handy-demographics-application-for-facebook-fundraisers/)

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