# Quarriers launches Ten Minute Tea Break campaign

- Link: https://fundraising.co.uk/2009/01/27/quarriers-launches-ten-minute-tea-break-campaign/
- Published: 2009-01-27T16:55:20+00:00
- Author: Howard Lake

**Scottish social care charity Quarriers is launching the Ten Minute Tea Break fundraising
initiative with the aim of persuading employees from 1,000 companies to stage their
own Ten Minute Tea Breaks on Friday 6 March. They will be encouraged to raise funds
through collections, auctions, cake sales and other simple fundraising methods.**

The charity tried out the event on a small scale last year by contacting fewer than
100 companies, of which 12 held tea breaks. Along with 38 other tea breaks held 
by community groups and individuals, the event raised more than £3,500 and its success
has persuaded Quarriers to roll it out across the Scottish business community this
year.

Quarriers’ telephone fundraising agency Relationship Marketing is handling most 
of the recruitment for the event, aiming to place packs in 800 companies. Calls 
began last week, on and so far nine packs an hour are being sent to interested companies,
two more than the target of seven an hour.

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Quarriers itself is communicating directly with 200 companies with which it already
has a close relationship, using a mix of telephone, email and letter.

“[The Ten Minute Tea Break](http://www.quarriers.org.uk/teabreak) is one of the 
simplest ways to engage people with our cause,” said Bryan McCall, events and community
fundraising manager at Quarriers. “Once you get down to it, the fundraising itself
is all pretty simple stuff – leaving a collection box on a table, selling home made
cakes, holding a raffle or auction. But the key is to find something that brings
everyone together to do these things in the first place and a works tea break is
such a great rallying call.

Gordon Michie, Relationship Marketing’s director of development, said: “It’s not
easy being a telephone fundraiser. We can call at the wrong time and it’s important
that we don’t make people feel guilty about saying no.

“The great thing about calling for the Ten Minute Tea Break is that there’s no wrong
time to ask British workers if they fancy a cuppa”.

Relationship Marketing has been working with Quarries for the past four years and
now handles all welcome, upgrade and reactivation calls, along with the placement
of the successful home money box programme.

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