# New insert tests for WaterAid

- Link: https://fundraising.co.uk/2009/01/23/new-insert-tests-wateraid/
- Published: 2009-01-23T10:43:15+00:00
- Author: Howard Lake

International development charity WaterAid is running a new regular giving insert
campaign throughout January and February.

 [⌊New insert creative for Water Aid by Whitewater⌉](http://www.flickr.com/photos/howardlake/3226666946)

Known as The Story, the creative focuses on the difference a new safe water supply,
health education and proper latrines makes to the lives of villagers in the developing
world, seen through a young girl’s eyes.

 [⌊New insert creative for Water Aid by Whitewater⌉](http://www.flickr.com/photos/howardlake/3226666960)

The insert, produced by Whitewater, is being tested against the WaterAid banker 
insert and will run in a number of newspapers and magazines including the Guardian,
Big Issue and The Scotsman. It has a regular giving ask and also offers donors the
chance to read real-life stories online at

## Advertisement

 [⌊Posthub advert. You create the campaign. We'll handle the postal journey. Get started at post-hub.co.uk.⌉](https://fundraising.co.uk/ads/posthub-20261007-300x250/)

www.wateraid.org/changelives

 * **[New appointments for Whitewater](https://fundraising.co.uk/2009/01/26/new-appointments-whitewater/)**(
   26 January 2009)
 * **[RSPCA launches 'I like pigs' appeal](https://fundraising.co.uk/2009/02/16/rspca-launches-039i-pigs039-appeal/)**(
   16 February 2009)
 * **[NSPCC tests legacy fundraising banner ads](https://fundraising.co.uk/2009/05/28/nspcc-tests-legacy-fundraising-banner-ads/)**(
   28 May 2009)