# Mum's the word for cause related marketing

- Link: https://fundraising.co.uk/2009/01/22/mum039s-word-cause-related-marketing/
- Published: 2009-01-22T15:08:21+00:00
- Author: John Thompson

Research from integrated marketing agency, Joshua G2, suggests that “word-of-web”
and cause-related marketing should be given serious consideration as strategic brand
building tools capable of enabling much appreciated “private” conversations with
mums.

The research also showed a significant proportion of mums professing indifference
towards mainstream “conventional” media and turning inwards to a “safe circle” of
peer-to-peer advisers.

Source:

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