# Burnett Works to help CAFOD with 2010 Lent appeal

- Link: https://fundraising.co.uk/2009/01/20/burnett-works-help-cafod-2010-lent-appeal/
- Published: 2009-01-20T13:00:02+00:00
- Author: Howard Lake

Full service marketing and communications agency Burnett Works has won a three-way
pitch to develop an integrated campaign to promote the 2010 Lent fundraising appeal
for CAFOD, the Catholic overseas development and relief agency.

Lent Fast Day is CAFOD’s most significant and longest running appeal and 2010 will
mark its 50th anniversary.

Burnett Works will help the charity to develop a campaign theme and integrated communications
programme to increase income from individuals and community groups, including local
parishes and schools.

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It will look at developing innovative ways of engaging both existing and lapsed 
supporters, as well as reaching new supporters within the wider Catholic community
who are not currently involved with Lent Fast Day.

Sophie Stanes, Head of Community Fundraising at CAFOD, commented on Burnett Works’
appointment: “We liked their plan to broaden the idea of ‘fasting’ at Lent to encompass‘
giving something up, to give something back’ in a more general sense, such as giving
up a treat during Lent, or even giving up one’s time to help somebody else”, she
said. “We also liked their ideas for broadening the reach of the campaign and building
relationships.”

The campaign will launch in February 2010 and is expected to run across a range 
of channels, including direct mail, email, inserts, telemarketing, online and community
events. In advance of the main 2010 event, some initial testing will take place 
during 2009 to coincide with existing planned activity during Lent and Harvest.

www.burnett-works.com

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