# New insurance website that keeps on giving

- Link: https://fundraising.co.uk/2009/01/15/new-insurance-website-keeps-giving/
- Published: 2009-01-15T14:55:44+00:00
- Author: Howard Lake

Consumers with a conscience can now support any worthy cause when buying insurance
cover with the arrival of ‘Socially Responsible Insurance’.

Devised by www.insurance4everyone.co.uk, this innovative concept means the brand
commits funds from every single insurance product sold, including renewals, to helping
your favourite charity. However unlike similar corporate commitments, they ask the
customer to choose the cause, making it a unique offer.

James York Director of Marketing for insurance4everyone says: “We’re excited that
our shoppers have an appealing way to get insurance cover whilst they shape our 
commitment to charity. In a competitive market we are pleased to stand out from 
the crowd, the ‘David’ battling ‘Goliath’, we deliver fantastic product value coupled
with unrivalled brand responsibility.”

## Advertisement

Their charity commitment arrives at a time when many corporations are reducing their
investments to good causes and recession looms large for all. The brand believes
the socially responsible insurance concept fills a void in a traditionally conservative
market that often pushes shoppers to compare on price alone, when the picture can
be much bigger.

Policy production and insurer selection is to be administered by experienced insurance
innovator Berkeley Alexander.

General Manager for the administrator, Geoff Hall said: “Insurance is more automated
now than ever and we see a danger in that. We want to engage with our shoppers and
see this commitment, without compromising our competitive pricing and efficient 
service, as the first step of our socially responsible insurance plan.”

Lindsey Cape, Corporate Partnership Fundraiser for Sparks – The Children’s Medical
Research Charity added: “This is an innovative and sustainable corporate commitment;
it is a fantastic way to generate extra money for charities.”

**Notes for editors**

Insurance4everyone.co.uk is owned by UK agency The Wonderful Web Ltd.

The Wonderful Web aims to:

– Generate more funds for the third sector by strategic affiliation, at no cost 
to charities

– Enable consumers to buy competitive products and have a positive social impact
by clicking on www.insurance4everyone.co.uk

– The Wonderful Web is based at: Unit 2A03, South Bank Technopark, 90 London Road,
SE1 6LN

Based in Lewes, East Sussex Berkeley Alexander is part of one of the biggest insurance
brokers in the UK, authorised and regulated by the Financial Services Authority.

 * **[Hallmark expands its Cards for a Cure campaign](https://fundraising.co.uk/2009/01/19/hallmark-expands-its-cards-cure-campaign/)**(
   19 January 2009)
 * **[Spot The Person With Unemployment Insurance…](https://fundraising.co.uk/2009/01/30/spot-person-unemployment-insurance/)**(
   30 January 2009)
 * **[ArenaFlowers.com launches online flower shop for Cancer Research UK](https://fundraising.co.uk/2009/02/16/arenaflowerscom-launches-online-flower-shop-cancer-research-uk/)**(
   16 February 2009)