# BTCV appoint DMS for 50th anniversary integrated campaign

- Link: https://fundraising.co.uk/2009/01/14/btcv-appoint-dms-50th-anniversary-integrated-campaign/
- Published: 2009-01-14T08:34:17+00:00
- Author: Howard Lake

**Environmental volunteering conservation charity BTCV has appointed charity specialist
agency DMS to launch an integrated campaign to raise funds and volunteers to mark
its 50th anniversary year.**

The ‘Mud, Sweat and Cheers’ campaign will have an online launch in January and will
run throughout 2009.

Ruth Weatherill, Head of Fundraising at BTCV, said: “2009 is the 50th Anniversary
of BTCV, and we want to celebrate with an inspiring campaign that encourages financial
support as well as volunteering. Our volunteers may come from a very diverse range
of different backgrounds, so it’s important that our fundraising campaign is inclusive
to all.”

## Advertisement

Mark Collins, Account Director at [DMS](http://www.directmarketing.co.uk), said:“
DMS has developed an integrated campaign, including online, direct mail appeals,
raffles and postcards to hand out at events and volunteering days as well as a dedicated
fundraising section of the website.

“We know that people love volunteering for BTCV – the Mud, Sweat and Cheers campaign
is about capturing that positive attitude and making it fun to support the charity
in other ways too.”

www.btcv.org.uk

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