# 10 corporate partnerships for BHF's new campaign

- Link: https://fundraising.co.uk/2009/01/14/10-corporate-partnerships-bhf039s-new-campaign/
- Published: 2009-01-14T15:19:22+00:00
- Author: Howard Lake

**The British Heart Foundation (BHF) has secured 10 corporate partnerships for its
new Red for Heart campaign which gets underway in February as part of National Heart
Month.**

![People dressed in red in London](https://www.fundraising.co.uk/files/u11/british_heart_foundation_red.
jpg "People dressed in red in London")

Staff and customers at Lloyds TSB, Argos, Homebase, The Co-Operative, Fitness First,
Colgate, Midlands Co-op, Coinstar, Michael Page and Booker will now be helping support
the charity.

## Advertisement

 [⌊Posthub advert. You create the campaign. We'll handle the postal journey. Get started at post-hub.co.uk.⌉](https://fundraising.co.uk/ads/posthub-20261007-300x250/)

Argos, Homebase and Lloyds TSB will be selling special heart-shaped pin badges in
all their stores and branches for a suggested donation of £1 from early February.

For every Hallmark Valentine’s card bought from a local Co-operative store, 5p will
be donated to the campaign.

Ten pence will be donated for every Colgate product purchased in February as part
of their 3 for 2 offer in all Boots stores.

Midlands Co-op’s Travel, Retail and Floristry businesses will be supporting the 
campaign with a range of red-themed fundraising events, including Love Note displays
in selected store windows.

All spare change donated to the BHF via Coinstar machines during the first two weeks
of February will be donated to the campaign. The machines are available in large
Asda, Sainsbury’s, Tesco or Morrison’s stores.

All Michael Page International employees will be encouraged to wear red on 13 February,
and to take part in Red for Heart fundraising events throughout the month.

Fitness First and Booker will also be showing their support this February by holding
staff fundraising days for the campaign.

www.bhf.org.uk/red

 * **[npower donates £108,000 to Macmillan Cancer Support](https://fundraising.co.uk/2009/01/15/npower-donates-108000-macmillan-cancer-support/)**(
   15 January 2009)
 * **[Mum's the word for cause related marketing](https://fundraising.co.uk/2009/01/22/mum039s-word-cause-related-marketing/)**(
   22 January 2009)
 * **[Paws related marketing II](https://fundraising.co.uk/2009/01/23/paws-related-marketing-ii/)**(
   23 January 2009)