# Comic Relief Secures Jammie On-pack promotion for Red Nose Day

- Link: https://fundraising.co.uk/2009/01/13/comic-relief-secures-jammie-onpack-promotion-red-nose-day/
- Published: 2009-01-13T12:58:42+00:00
- Author: Howard Lake

Burton’s Foods is investing £750,000 in a marketing push across its complete range
of Jammie Dodgers, including newly launched Splat Snacks, to help raise £160,000
for Red Nose Day.

In an article in Talking Retail, Jaspal Chada, marketing director at Burton’s Foods,
said: “Jammie Dodgers and Red Nose Day are a fantastic match – both mischievous 
and fun.

“By investing in such an important national partnership we are able to remind consumers
about the brand’s playful side.

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“An interactive and fun campaign will be implemented to raise brand awareness and
drive market share by reaching new households as well as encouraging loyalty amongst
the existing consumer base.”

http://www.talkingretail.com/news/industry-announcements/11824-jammie-dodgers-in-
2009-red-nose-day-partnership.html

http://www.rednoseday.com/

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