# Kellogg's enters Adopt a Monkey Business with Born Free

- Link: https://fundraising.co.uk/2009/01/12/kellogg039s-enters-adopt-monkey-business-born-free/
- Published: 2009-01-12T16:47:09+00:00
- Author: John Thompson

Cereal-munchers collecting three separate promotional codes printed on 22 million
packs of Kellogg’s products can now adopt a monkey in partnership with Born Free.

http://www.kelloggs.co.uk/whatson/adoptamonkey/

As the previous trend for on-pack relationships between health charities and food
manufacturers dwindles (due to new EU health claims regulations and the general 
cynicism of fat-salt-sugar savvy consumers), I predict more of these kind of non-
health-linked food promotions will thrive over the next few years – despite the 
credit-crunchies.

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