# British Heart Foundation Pumping Heart

- Link: https://fundraising.co.uk/2009/01/12/british-heart-foundation-pumping-heart/
- Published: 2009-01-12T12:01:25+00:00
- Author: Howard Lake

Launched today, the latest on and offline campaign from the [British Heart Foundation](http://www.bhf.org.uk/connections_home/campaign_home.aspx)
certainly makes an impact (turn your speakers on and it’s quite eerie). If you are
squeamish, can I suggest you don’t look!

I have to say I like it though, as it looks like it will actually make sensible 
use of the myriad new technologies which marketers have at their disposal.

## Advertisement

 [⌊Posthub advert. You create the campaign. We'll handle the postal journey. Get started at post-hub.co.uk.⌉](https://fundraising.co.uk/ads/posthub-20261007-300x250/)

I see so many campaigns designed using the latest gizmos and whizz-bangs ‘because
the agency can’, rather than because they should.  A trap we should all avoid if
at all possible!

I look forward to the full campaign launch in February to see if it fulfils the 
early promise.

 * **[Any 2009 New Year's Honours for fundraisers?](https://fundraising.co.uk/2009/01/12/any-2009-new-year039s-honours-fundraisers/)**(
   12 January 2009)
 * **[Applications for Centre for Social Justice Awards now open](https://fundraising.co.uk/2009/01/20/applications-centre-social-justice-awards-now-open/)**(
   20 January 2009)
 * **[National Lottery Awards 2009 open](https://fundraising.co.uk/2009/02/10/national-lottery-awards-2009-open/)**(
   10 February 2009)