# Survey finds public still willing to volunteer

- Link: https://fundraising.co.uk/2009/01/05/survey-finds-public-still-willing-volunteer/
- Published: 2009-01-05T12:17:28+00:00
- Author: Howard Lake

A poll by customer insight specialist G2 Data Dynamics has found that, with a recession
looming, one third of UK consumers are more likely to give their time rather than
money to charities.

G2 questioned 30,000 people for the survey, asking them: “During the recession would
you be more likely to give time or money to

charity?”

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G2 found that 57% of women who are happy to help charities said they prefer to give
up their time. The most generous region for wanting to give time to charity was 
the South West of England, with 56% of respondents preferring to volunteer.

Perhaps surprisingly, the poll found that retired people preferred giving money 
to time, while people on low incomes, often some of the more generous supporters
in terms of proportion of income donated, were more willing to spend time on worthy
causes.

Scottish consumers were the most willing to donate money to charity, with more than
50% of respondents saying that was their preferred method of support. Only 19% of
Scottish respondents said that they had no association with a charity. In contrast,
37% of West Midlands respondents said that they gave neither time nor money to charity.

Kevin Slatter, managing director of G2 Data Dynamics, said: “People are clearly 
considering cutting back on regular financial donations to charity as they tighten
their belts – but there are other ways they can help.

“Charities would do well to take note of the rising tide of people willing to volunteer
support with their free time, which can be just as precious as money for many organisations.”

www.g2dd.co.uk

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