# Using just the right amount of humour

- Link: https://fundraising.co.uk/2008/12/23/using-just-right-amount-humour/
- Published: 2008-12-23T18:32:45+00:00
- Author: Guest Blogger

The latest [RSPCA online advertising](http://www.gm.tv/index.cfm?articleid=1) made
me laugh as well as realise what a serious message animal neglect can be at this
time of year (you might have to refresh once or twice to see both versions).  But
then, that’s the point!

It’s not easy for charity marketers to highlight miserable messages in the current
climate.  It’s perhaps even harder for animal charities given societal priorities
to support human tragedy foremost.  Or so we’re told.

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I will be very interested to see the published report and accounts from the major
health, animal and campaigning charities in 2009.  I’m expecting a few surprises
and I have a nagging feeling that the big boys won’t have suffered in the current
recession quite as much as was predicted.  And certainly not as much at the poor
folks at Woolies!  So does that mean smaller charities will suffer instead?

We shall just have to wait and see if that old adage about us Brits caring more 
for the kittens and puppies than for humanitarian issues holds true. 

 * **[This is Christian Aid](https://fundraising.co.uk/2009/02/09/christian-aid/)**(
   9 February 2009)
 * **[A cross border skirmish that might well end in tears](https://fundraising.co.uk/2009/03/17/cross-border-skirmish-might-well-end-tears/)**(
   17 March 2009)
 * **[A capacity crowd attends the Printers’ Charitable Corporation’s 182nd Annual Luncheon at Stationers’ Hall](https://fundraising.co.uk/2009/11/10/capacity-crowd-attends-printers-charitable-corporations-182nd-annual-luncheon-stationers-hall/)**(
   10 November 2009)