# Alan Clayton on fundraising through and beyond a down-turn

- Link: https://fundraising.co.uk/2008/12/15/alan-clayton-fundraising-through-and-beyond-downturn/
- Published: 2008-12-15T11:49:26+00:00
- Author: Howard Lake

Alan Clayton, Managing Director of The Good Agency’s Voluntary Sector Division, 
has shared his thoughts, advice and occasional “rants”, as he described them, on
how to fundraise through and beyond the recession.

Speaking to an invited audience of over 100 senior fundraisers at the Waterloo Action
Centre, London, on the morning of 12 December, Clayton began with some background
on the recession, before explaining clearly its implications.

Ably but unintentionally assisted by a rogue golden balloon, which rose and fell
throughout his presentation, he presented a number of positive steps that fundraisers
should take to make the best of the current economic slowdown.

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You can watch Alan’s presentation, which lasted over an hour, in the following collection
of highlights, from the introduction at the top, through to his concluding comments
at the bottom.

www.thegoodagency.co.uk

 * **[Relationship Marketing appoints Alan Clayton as CEO](https://fundraising.co.uk/2011/06/28/relationship-marketing-appoints-alan-clayton-ceo/)**(
   28 June 2011)
 * **[Creative concepts without compromise](https://fundraising.co.uk/2016/07/04/creative-concepts-without-compromise/)**(
   4 July 2016)
 * **[‘Save the Cows’ video shows fundraisers the perils of compromising on their messages](https://fundraising.co.uk/2016/07/04/save-cows-video-shows-fundraisers-perils-compromising-messages/)**(
   4 July 2016)