# Public happy to consider affinity gifts

- Link: https://fundraising.co.uk/2008/12/08/public-happy-consider-affinity-gifts/
- Published: 2008-12-08T15:55:55+00:00
- Author: Howard Lake

Two surveys by inkjet cartridge and mobile phones recycling company Environmental
Business Products suggest that the public is keen to support charities using affinity
programmes in addition to giving monetary gifts.

An online survey of 1,500 charity supporters by the company’s Each One Counts campaign
found that 69% were ‘happy to consider’ all or most affinity scheme examples such
as recycling, charity credit cards or search engines.

In addition, a YouGov research study of 2,491 adults in late July 2008, commissioned
by Each One Counts, found that 81% of the public who do not already recycle mobiles
and printer cartridges to help a charity said they would do so if a charity was 
to benefit. Less than 10% who donated money said that they did not want to be bothered
with affinity schemes.

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Each One Counts argue therefore that charities should encourage their donors to 
consider other ways in which to give on top of their donations, especially when 
these additional gifts do not cost them anything.

Amy Horn, manager of the Each One Counts recycling campaign, said: “We have firm
evidence from our extensive research programme over the last few months that charities
are missing out on free fundraising income. Not only have we established that about
£130 million extra is just waiting to be collected by charities through improved
recycling, but we seem to have blown the myth that asking supporters to recycle 
at the same time as asking for cash donations could cause offence. Supporters seem
keen to do both.”

www.eachonecounts.co.uk

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