# 35% of Britons will give less to charity next year, says survey

- Link: https://fundraising.co.uk/2008/12/05/35-britons-will-give-less-charity-next-year-says-survey/
- Published: 2008-12-05T16:02:52+00:00
- Author: Howard Lake

An online poll of over 1,000 people conducted by charitable giving shopping website
anolivebranch.co.uk found that 35% of them said they would donate less to charity
in the coming year, with only three per cent saying they would give more.

The poll suggested that some charities would do well this year but that next year
a “giving gap” might develop. Anolivebranch.co.uk’s survey found that 45% of people
put children’s charities at the top of their festive giving list, followed by charities
for homeless people, and then animals and disability charities.

The survey found that women were more generous, with 61% giving regularly compared
to 54% of men.

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Women living in the West Midlands are the most likely to give their cash to charity,
alongside men in Northern Ireland. Men and women in Wales were the least likely 
to donate.

“What is most worrying for charities is that people are planning to donate less 
next year,” said Nathan Branch, founder of www.anolivebranch.co.uk. He added that
charities needed to look at innovative ways to raise funds, and suggested that anolivebranch.
co.uk was one way to do so.

The site already raises funds for large charities such as Save The Children, Shelter,
RSPB and Mencap.

www.anolivebranch.co.uk

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## Comments

### By: Conor Byrne

- Link: https://fundraising.co.uk/2008/12/05/35-britons-will-give-less-charity-next-year-says-survey/#comment-3435
- Published: 2008-12-08T14:17:10+00:00

What about the other 62% Howard?

### By: admin

- Link: https://fundraising.co.uk/2008/12/05/35-britons-will-give-less-charity-next-year-says-survey/#comment-3436
- Published: 2008-12-08T14:28:34+00:00

You’re right. It’s perfectly possible to see that as a pretty good result, if you
focus on the 62%.

Is the glass half full or half empty? Or, in this case, one third empty and two 
thirds full?

I think it’s fair to point out that a third of donors say that they’ll be giving
less next year: if they act on that, that could prove a pretty large drop in income
for charities. But equally, given the turmoil of the past 16 months, that’s probably
not a bad result.