# Concern Worldwide launches DRTV campaign

- Link: https://fundraising.co.uk/2008/12/01/concern-worldwide-launches-drtv-campaign/
- Published: 2008-12-01T11:12:23+00:00
- Author: Howard Lake

Concern Worldwide has been working with DTV Group on its latest DRTV campaign which
begins its test phase this month.

The ad, which uses material from Concern’s existing footage with voiceover by Amanda
Burton has been adapted for the UK and Republic of Ireland. Further adapts have 
been created for the web and radio and there are other adapts to link into Concern’s
annual Fast campaign.

DTV is also testing time-lengths, ask levels – including one-off donations, and 
separate telephone numbers for each channel so it can gather and analyse comprehensive
response data to analyse important factors including the day of the week and time
of day to understand better each element’s effect on conversions.

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www.concern.net

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