# St Dunstan’s launches Christmas DM campaign

- Link: https://fundraising.co.uk/2008/11/28/st-dunstan039s-launches-christmas-dm-campaign/
- Published: 2008-11-28T10:08:58+00:00
- Author: Howard Lake

![St Dunstan’s launches Christmas DM campaign](https://www.fundraising.co.uk///wp-
content/uploads/2008/11/st-dunstans-christmas-mailing.jpg "St Dunstan’s launches
Christmas DM campaign")

St Dunstan’s current Christmas direct marketing appeal is targeting both warm and
cold audiences with a campaign that highlights how the charity helps ex-Service 
people with serious sight problems regain their independence.

Created by TDA, the campaign focuses on the story of ‘St Dunstaner’ Tom Hart who
was blinded in action during 1940. He received his first Braille book from St Dunstan’s
that Christmas whilst being held as a prisoner of war and he explains how the gift
lifted his spirits and gave him hope for the future.

Recipients are urged to pledge a Christmas gift to help the charity continue to 
provide lifelong support to people who have served and lost their sight.

## Advertisement

“Tom’s story encapsulates the very essence of [St Dunstan’s](http://www.st-dunstans.org.uk),”
said Jamie Taylor, Senior Account Director at [TDA](http://www.tdaltd.com). “It’s
an honest and uplifting tale of how a young man took proactive steps to overcome
his blindness with help from the charity. As the number of St Dunstaners increases
year-on-year, further income is needed to ensure they all have access to the support
they need.”

 * **[Parkinson's Disease Society in donor acquisition drive](https://fundraising.co.uk/2008/12/06/parkinson039s-disease-society-donor-acquisition-drive/)**(
   6 December 2008)
 * **[Guide Dogs launches 'good news' Christmas appeal](https://fundraising.co.uk/2008/12/09/guide-dogs-launches-039good-news039-christmas-appeal/)**(
   9 December 2008)
 * **[Guide Dogs' Sponsor a Puppy to move online](https://fundraising.co.uk/2009/09/01/guide-dogs039-sponsor-puppy-move-online/)**(
   1 September 2009)