# YouGov survey finds 24% of Britons already giving less due to credit crunch

- Link: https://fundraising.co.uk/2008/11/24/yougov-survey-finds-24-britons-already-giving-less-due-credit-crunch/
- Published: 2008-11-24T11:49:55+00:00
- Author: Howard Lake

A survey by market research and consultancy agency YouGov and marketing agency Gyro
International reports that “up to 24% of Britons are making fewer charitable donations
in light of the credit crunch.”

The research aimed to assess the impact of the impending recession on the spending
habits of British consumers. Fifty two per cent of respondents said that they are
eating out less and 53% of people are using less electricity.

In addition, 36% of participants said that the economic downturn “has weakened the
trust they have in leading brands”, with 50% of consumers now buying more own-label
products at the supermarket and one third of shoppers using a cheaper store for 
their weekly shop.

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Richard Perry, COO of Gyro International said: “Naturally we expect consumers to
take steps to reduce their outgoings but it’s surprising to see such a large percentage
of the public making cut backs here.”

The online survey was conducted with 1,966 adults between 31 October and 3 November
2008. The survey was carried out online. The figures have been weighted and are 
representative of all GB adults (aged 18+).

www.yougov.com

 * **[If the recession’s changed the game, you just need a new game plan!](https://fundraising.co.uk/2008/11/24/if-recessions-changed-game-you-just-need-new-game-plan/)**(
   24 November 2008)
 * **[Do you believe the Guardian?](https://fundraising.co.uk/2008/12/02/do-you-believe-guardian/)**(
   2 December 2008)
 * **[Laid-off bankers unlikely to find employment with charities](https://fundraising.co.uk/2008/12/03/laidoff-bankers-unlikely-find-employment-charities/)**(
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## Comments

### By: admin

- Link: https://fundraising.co.uk/2008/11/24/yougov-survey-finds-24-britons-already-giving-less-due-credit-crunch/#comment-3387
- Published: 2008-11-24T11:52:00+00:00

Yes, I’m aware that we published news of a seemingly contradictory survey last week
which came to a different conclusion:

Survey finds credit crunch affects donations ‘only slightly’
 [http://www.fundraising.co.uk/node/176852](http://www.fundraising.co.uk/node/176852)