# Jewish Care wins direct marketing award at Third Sector Excellence Awards

- Link: https://fundraising.co.uk/2008/11/20/jewish-care-wins-direct-marketing-award-third-sector-excellence-awards/
- Published: 2008-11-20T15:39:05+00:00
- Author: Howard Lake

Jewish Care’s Post-It note campaign won the Direct Marketing Campaign award at this
week’s Third Sector Excellence Awards.

The campaign aimed to raise £150,000 and was launched around Rosh Hashanah, the 
Jewish New Year, when Jewish giving is traditionally concentrated and when other
Jewish charities launch appeals.

Working with values based marketing and communications specialists, [The Good Agency](http://www.thegoodagency.co.uk),
Jewish Care sent a warm direct mail appeal, supported by a “highly targeted and 
relatively low cost” press campaign in local Synagogue magazines and other Jewish
press followed by a reminder mailing six weeks later.

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The Good Agency’s creative strategy focused on the earlier stages of dementia, when
carers are encouraged to place Post-It notes on everyday objects as a reminder of
what they are. This provided a strong visual image to work across different elements
of the campaign.

 [⌊Jewish Care Postit campaign 2008⌉](http://www.flickr.com/photos/howardlake/3046163076)

The campaign received more than three thousand donations, with an average value 
of £60 and return on investment of 6.9:1, passing the financial target by more than
a third.

The Good Agency Account Director Micky Stemmer said: “We have had feedback which
shows the appeal helped carers to feel they are not alone and this is what makes
it all worthwhile. One Rabbi was moved enough to write and congratulate us, describing
the ad as one of the most attention-grabbing pieces ever to run in the synagogue.”

www.jewishcare.org.uk

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