# Some seasoned advice about coping with the recession

- Link: https://fundraising.co.uk/2008/11/17/some-seasoned-advice-about-coping-recession/
- Published: 2008-11-17T16:11:53+00:00
- Author: Howard Lake

Mal Warwick, and his CEO Dan Doyle, have just published an interesting piece on 
how to approach the recession.

http://www.theagitator.net/wp-content/uploads/file/FundraisingToughTimes1108_final_hi.
pdf

There is a mounting pile of comment on this subject – but this paper does offer 
something a little more structured than other ‘thought pieces’ I’ve read. Warwick
and Doyle sketch three scenarios – shallow recession, recession and economic depression.
For each they assess the implications of three different strategies – invest, focus
on quality, retrench.

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The paper concludes that whatever the scenario a focus on quality delivers the best
or least worst results. The advice is consistent with what other commentators have
been saying but this paper presents the case in a logical and organised way. Worth
a read.

 * **[Survey finds credit crunch affects donations 'only slightly'](https://fundraising.co.uk/2008/11/21/survey-finds-credit-crunch-affects-donations-039only-slightly039/)**(
   21 November 2008)
 * **[YouGov survey finds 24% of Britons already giving less due to credit crunch](https://fundraising.co.uk/2008/11/24/yougov-survey-finds-24-britons-already-giving-less-due-credit-crunch/)**(
   24 November 2008)
 * **[If the recession’s changed the game, you just need a new game plan!](https://fundraising.co.uk/2008/11/24/if-recessions-changed-game-you-just-need-new-game-plan/)**(
   24 November 2008)

## Comments

### By: simoncollings

- Link: https://fundraising.co.uk/2008/11/17/some-seasoned-advice-about-coping-recession/#comment-3380
- Published: 2008-11-28T10:15:20+00:00

You can now access the paper directly from Mal Warwick Associates:
 [http://www.malwarwick.com/fundraisingintoughtimes/](http://www.malwarwick.com/fundraisingintoughtimes/)