# YMCA launches urgent Christmas appeal

- Link: https://fundraising.co.uk/2008/11/14/ymca-launches-urgent-christmas-appeal/
- Published: 2008-11-14T15:19:31+00:00
- Author: Howard Lake

![YMCA England Christmas appeal 2008](https://www.fundraising.co.uk/files/u11/ymca_england_christmas_2008_appeal.
jpg "YMCA England Christmas appeal 2008")

Youth development charity YMCA England is launching a Christmas appeal to help fund
emergency services for vulnerable homeless young people this Christmas.

YMCA is using its retained agency [DMS](http://www.directmarketing.co.uk) to design
a direct mail pack, which mails this week, targeting existing donors to raise funds
to support the charity’s work over the winter months.

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Rajesh Bhayani at YMCA England said: "Every night, the YMCA gives over 7,000 young
people a safe, warm place to sleep but there are still thousands more we desperately
want to reach. Our Christmas appeal will help us do just that".

The pack letter details a girl who was homeless last Christmas but has since started
building a new life through the YMCA to demonstrate the direct, positive impact 
the charity’s supporters have on vulnerable young people’s lives.

The pack asks donors for a cash donation of £15, which will provide one person emergency
accommodation, or £30, which will provide an emergency room, a hot meal and a small
practical gift on Christmas day.

www.ymca.org.uk

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