# NAM appoints relationship marketing agency HS&P

- Link: https://fundraising.co.uk/2008/11/12/nam-appoints-relationship-marketing-agency-hsampp/
- Published: 2008-11-12T23:30:36+00:00
- Author: Howard Lake

![NAM Aidsmap](https://www.fundraising.co.uk/files/u11/nam_aidsmap_430.jpg "NAM 
Aidsmap")

HIV information charity NAM has appointed relationship marketing agency HS&P to 
help it increase the reach and impact of its communications. The first brief is 
expected to be an integrated campaign to coincide with World AIDS Day on 1st December.

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In the past NAM has tended to rely on the clinical community to raise awareness 
of its publications, but for this first campaign, HS&P will undertake strategic 
communications planning in which it will define key audiences and find the best 
way to reach them.

[HS&P](http://jointhethinking.com)‘s integrated response campaign will use press,
online display and outdoor channels to drive traffic to NAM’s new website.

Following the initial campaign which will target gay men, HS&P will work with NAM
to reach other demographics with the black African community in the UK as the next
brief.

www.aidsmap.com

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