# Paypal's viral campaign mimics charity appeal - Link: https://fundraising.co.uk/2008/11/10/paypal039s-viral-campaign-mimics-charity-appeal/ - Published: 2008-11-10T14:02:18+00:00 - Author: Howard Lake Online payments service Paypal is running an amusing viral campaign at present that mimics a charity fundraising appeal. However, the charitable cause in the fundraising- like adverts is you! The “[I’m Not A Charity](https://www.paypal-marketing.co.uk/givealittleback)” campaign highlights the fact that you can ask for money for yourself via Paypal. It could prove a useful tool to persuade people who owe you money to pay you back. You can use the interactive tool to create a series of fundraising-like appeals using a photo of yourself and customise the message. ## Advertisement [⌊Posthub advert. You create the campaign. We'll handle the postal journey. Get started at post-hub.co.uk.⌉](https://fundraising.co.uk/ads/posthub-20261007-300x250/) You end up with example appeals as they would appear on a poster, on a bus shelter, on the side of a bus and in a newspaper advert. You can then send them to all your friends who owe you money. Here are some I made earlier: [⌊Paypal I'm Not a Charity viral campaign example⌉](http://www.flickr.com/photos/howardlake/3019380158) [⌊Paypal I'm Not a Charity viral campaign example⌉](http://www.flickr.com/photos/howardlake/3018548415) [⌊Paypal I'm Not a Charity viral campaign example⌉](http://www.flickr.com/photos/howardlake/3018548621) [⌊Paypal I'm Not a Charity viral campaign example⌉](http://www.flickr.com/photos/howardlake/3018548465) * **[Brochures: Making a Strong Impression – 85 Strategies for Message-driven Design (Creative Solutions)](https://fundraising.co.uk/2008/11/19/amazon-263/)**( 19 November 2008) * **[Story of a sign](https://fundraising.co.uk/2008/11/25/story-sign/)** (25 November 2008) * **[Health Psychology Management Organisation Services advert](https://fundraising.co.uk/2008/12/01/health-psychology-management-organisation-services-advert/)**( 1 December 2008)