# Credit crunch or something else? – What is really impacting your fundraising

- Link: https://fundraising.co.uk/2008/11/07/credit-crunch-or-something-else-what-really-impacting-your-fundraising/
- Published: 2008-11-07T12:54:09+00:00
- Author: Howard Lake

How is the credit crunch impacting your charity’s fundraising? – is one of the questions
everybody in the sector seems to be asking.

The response from the Christian charity sector, according to a recent survey conducted
by FICO (Fundraisers in Christian Organisations), showed that:

12% of those surveyed have experienced increase in their giving

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32% have experienced no change

12% of those surveyed have experienced a decrease of 5% in their giving

18% have experienced a decrease of 10%

26% have experienced a decrease of 15%

What do you make of this data? Where is your charity’s giving in this spectrum?

The majority of those surveyed (56%) stated that their giving has decreased. But
the question I have for them and you (the reader)is: how much of the decline can
be explained by the credit crunch and how much can be attributed to other factors?

For example, in direct mail fundraising how much of the decline can be explained
by factors like the popularity of the cause/programme with your supporters, the 
weakness of the cause concept or a poorly presented ask, etc?

The credit crunch is real – but is that the major reason why some aspects of our
fundraising are not succeding?

So, next time you want to say that the credit crunch is impacting your charity’s
giving – take a look at other factors too, examine the data and take the right steps
to strengthen your fundraising.

 * **[Some seasoned advice about coping with the recession](https://fundraising.co.uk/2008/11/17/some-seasoned-advice-about-coping-recession/)**(
   17 November 2008)
 * **[Survey finds credit crunch affects donations 'only slightly'](https://fundraising.co.uk/2008/11/21/survey-finds-credit-crunch-affects-donations-039only-slightly039/)**(
   21 November 2008)
 * **[YouGov survey finds 24% of Britons already giving less due to credit crunch](https://fundraising.co.uk/2008/11/24/yougov-survey-finds-24-britons-already-giving-less-due-credit-crunch/)**(
   24 November 2008)