# How Twitter and Generation-Y saved Barack

- Link: https://fundraising.co.uk/2008/11/06/how-twitter-and-generationy-saved-barack/
- Published: 2008-11-06T17:23:00+00:00
- Author: Howard Lake

This business blog highlights just how important new media is to all facets of modern
life. [http://tinyurl.com/5r3ae8](http://tinyurl.com/5r3ae8)

The article includes an interesting example of how Barack Obama nad Hilary Clinton
both used Twitter in their recent campaigns and how both were perceived very differently.
Barack scores all the point as he ‘listens’ and doesn’t just ‘broadcast’ (sounds
a bit trite to me), particularly as it is acknowledged that he can’t possibly listen
to the 100,000 people he is following on twitter!

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The lesson appears to be two-fold:

 * you can’t beat it, so you might as well join it
 * When you do join it, just remembr that you have to deliver on new media promises
   as Generation-Y (or Millennials as they are referred to in the article) don’t
   accept vacuous comment or empty offers…

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