# Scope launches Christmas donor development programme

- Link: https://fundraising.co.uk/2008/11/04/scope-launches-christmas-donor-development-programme/
- Published: 2008-11-04T11:26:26+00:00
- Author: Howard Lake

[⌊Scope direct mail pack November 2008⌉⌊Scope direct mail pack November 2008⌉[

This new campaign introduces supporters to Scope Inclusion – a service provided 
by Scope to enable disabled people to become part of the community.

It uses a real-life story of four-year-old Amelia who has cerebral palsy and needs
24-hour care and her mother Angela. Scope Inclusion now provides nursing staff through
the night, one day a week and every other weekend to support Angela and to give 
Amelia a happier, more fulfilled life.

The campaign, designed by dm agency Flourish, is targeted at Scope’s entire warm
supporter base. Warm cash supporters will be sent a direct mail pack encouraging
them to send messages of support to disabled children by writing on the back of 
one of a set of paper chains included in the pack and returning it with a donation.

## Advertisement

The chains will be linked together to create a giant paper chain that shows support
for all disabled children at Christmas.

A test email campaign for supporters on the database who historically do not respond
well to direct mail such as face-to-face or door-to-door recruits. This encourages
supporters to click through to a ‘virtual’ paper chain area where they can complete
a message of goodwill.

Committed givers will receive a Christmas card thanking them for their support and
prompting them to go online and add a message to the paperchain.

www.scope.org.uk/amelia

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