# Tony Elischer to share recession survival plan

- Link: https://fundraising.co.uk/2008/10/29/tony-elischer-share-recession-survival-plan/
- Published: 2008-10-29T08:51:56+00:00
- Author: Howard Lake

![](https://www.fundraising.co.uk/files/images/news/Elischer_recession_200810_1225199339.
gif)

Fundraising expert Tony Elischer will present a plan for surviving the recession
during his opening plenary to delegates at the Institute of Fundraising (Scotland)
Conference next month.

Founder and managing director of THINK Consulting Solutions, Elischer will encourage
fundraisers to renew their efforts in understanding donors, and to track and adapt
to rapidly shifting economic circumstances. Most importantly though he will advise
fundraisers to keep asking.

“Recession can be the worst of times but also the best for reshaping and remodelling,
for inspiring new thinking and creativity,” said Elischer.

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“We must force ourselves to embrace the new climate because the world we knew yesterday
will never return, now is not the time to batten down the hatches and withdraw. 
It will take hard work, dedication and adaptability but if we channel this through
decisive planning we can emerge in a stronger position to ensure the growth of support
and profile for the charity and cause.”

Elischer’s plan is contained in a new thought piece called “Recession: Watching 
Is Not An Option”. The paper will be sent to all delegates ahead of the conference
and will then also be available as a download from THINK’s website.

The eight-page document summarises the likely impact the recession will have on 
different sources of income, such as corporates, individuals, grant-making trusts,
and direct marketing.

Elischer suggests planning ahead for the three recession scenario possibilities 
of V, U and L-shaped recoveries. He then gives nine suggestions on what fundraisers
can and should do: these include learn, hold strong, empathise, communicate, and
keep asking.

www.thinkcs.org

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