# Help the Aged selects TDA for digital Christmas brief

- Link: https://fundraising.co.uk/2008/10/28/help-aged-selects-tda-digital-christmas-brief/
- Published: 2008-10-28T15:50:35+00:00
- Author: Howard Lake

![Cows 'n' Things](https://www.fundraising.co.uk/files/u11/cowsnthings.jpg "Cows'
n' Things")

Help the Aged has chosen direct-to-digital agency TDA to develop an online donor
acquisition strategy for its ethical gift website [Cows ‘n’ Things](http://www.cowsnthings.org.uk)
after a two-way pitch.

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TDA has been tasked with delivering increased traffic, new donors and improved return
on investment.

Help the Aged fights to free older people from poverty, isolation and neglect. Ethical
gifts sold on Cows ‘n’ Things help to fund projects for older people in developing
countries. Gifts range from £5 to £400 and the extensive list includes chickens,
cows, beehives and greenhouses.

Heather Westgate, Chief Executive at TDA, added: "There is a clear opportunity to
enhance the fundraising potential of Cows ‘n’ Things for Help the Aged. The marketplace
for ethical gifts has become increasingly crowded and competitive, but we are confident
that our tailored online direct marketing strategy will revitalise its performance
and drive increased volumes of potential donors to the site."

Running from early November, the campaign will involve a range of channels including
email, affiliate activity, online display advertising, paid and natural search.

www.tdallp.com

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