# Time for online fundraising to make a difference, says Kibble

- Link: https://fundraising.co.uk/2008/10/24/time-online-fundraising-make-difference-says-kibble/
- Published: 2008-10-24T15:06:16+01:00
- Author: Howard Lake

The current financial meltdown could be an ideal opportunity for online fundraising
to prove its worth, Kevin Kibble told delegates at the Blackbaud conference this
week.

“In the face of economic uncertainty it is more important than ever that fundraisers
maintain their momentum in retention and acquisition,” said Kibble, director of 
Whitewater. “Now is not the time to cut back investment in fundraising when demands
on charitable services are rising at unprecedented rates. With Boards pressurising
for economies, online fundraising offers low-cost options in acquisition and especially
in retention.

In his presentation ‘Online donors – a different breed?’ Kibble said: “We have the
tools to efficiently engage our donors, given them great feedback, and ensure we
are talking to our donors in the way they want, when they want and where they want.
We need our donors to know how much we value them and just what a great job we do
with the money they give us.

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“It will be evident in the coming months that those who grasp the gravity of the
situation but use it to really step up efforts int eh areas we should be good at
anyway, such as donor care, and use the most cost-effective methods of doing so,
especially online, will be least adversely affected.”

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