# Online game launched to boost charities' innovation

- Link: https://fundraising.co.uk/2008/10/23/online-game-launched-boost-charities039-innovation/
- Published: 2008-10-23T10:47:43+01:00
- Author: Howard Lake

![](https://www.fundraising.co.uk/files/images/news/Innophoria_1224758843.gif)

New media and innovation consulant Marcelo Iniarra launched the first stage of Innophoria,
an online game that aims to encourage the use of innovation within charities and
nonprofits, at last week’s International Fundraising Congress.

[⌊banner⌉⌊banner⌉[“Have you every experienced that weird kind of state, that ecstatic
bubbling in your veins that happens when you’re on the verge of a creative epiphany,
when you’re at the point of discovering an idea that could rock the world?” teases
the opening page before inviting members of the social sector to take part in the
creation of the game itself, due for release in March 2009.

[Marcelo Iniarra](http://www.marceloiniarra.com) wants the game to “push social 
organisations out of the rut of outdated policies and campaigning techniques and
along

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the path to innovation”.

Innophoria follows the adventures of its social sector protagonists, Lucy and Joe,
as they journey along the road to Innophoria, where they discover novel ways to 
employ innovative ideas into their jobs and try to persuade their colleagues and
organizations to become more innovative.

In an attempt to make the game as relevant as possible to all branches of the social
sector, visitors are invited to submit their thoughts and experiences of innovation,
or lack of it, which will be used in playing cards for the game to either help players
progress or challenge their innovative spirit. Participants who submit cards which
are selected will be given the option of having their name published in the game
credits.

Iniarra added: “Rather than write a book, I decided that it would more helpful to
develop an online game. Using an open source innovation model, we are giving every
staff member and volunteer from social organisations around the

world, the chance to share their experiences of this issue”.

www.innophoria.com

 * **[Session proposals welcomed for IFC 2009](https://fundraising.co.uk/2008/11/05/session-proposals-welcomed-ifc-2009/)**(
   5 November 2008)
 * **[Interview with Olivia Cosgrove of Cashtrail.net](https://fundraising.co.uk/2008/12/09/interview-olivia-cosgrove-cashtrailnet/)**(
   9 December 2008)
 * **[Lyndall Stein appointed interim CEO of the Resource Alliance](https://fundraising.co.uk/2009/03/02/lyndall-stein-appointed-interim-ceo-resource-alliance/)**(
   2 March 2009)