# Bullying UK launches Twitter campaign using hash tags

- Link: https://fundraising.co.uk/2008/10/23/bullying-uk-launches-twitter-campaign-using-hash-tags/
- Published: 2008-10-23T14:54:54+01:00
- Author: Howard Lake

![Bullying UK announces new campaign on Twitter](https://www.fundraising.co.uk/files/
u11/bullying_uk_twitter_hashtag.jpg "Bullying UK announces new campaign on Twitter")

Fresh from winning a TalkTalk Innovation in the Community Award yesterday, Bullying
UK has launched a new online campaign harnessing micro-blogging tool Twitter.

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Set up within an hour, the campaign encourages Twitter users to post their answers
to the question "What do you think of Bullying?". They are encouraged to tell the
world via Twitter and to include the "hashtag" of #bullying in their message. This
makes it easy for Bullying UK and indeed anyone interested to keep up to date with
messages on this subject.

Bullying UK can then feature all the messages on their site [using the widget they created at Widgetbox.com](http://www.widgetbox.com/widget/what-twitter-thinks-of-bullying?__fsk=855441370),
as indeed can other supporters.

Or they could pull in the latest messages via a [RSS feed and related widget](http://twemes.com/widget/bullying)
that they created at twemes.com. This is what it looks like:

 

There’s a pretty good chance too that this initiative will attract many more people
who will choose to ‘follow’ Bullying UK’s messages on Twitter. It’s the kind of 
activity that is likely to be ‘trended’, or appear on the front page of Twitter’s
search page indicating the most popular terms that are being used at the moment.

All of this initiative was created in very quick time and using freely available
web tools. Cost? Not very much at all. Potential to spread the word about bullying
and build up a network of interested supporters? Considerable.

And all of this is of course easily emulated by any other organisation. Just swap
the [hashtag](http://www.hashtags.org) for the issue(s) or campaign that your charity
is working on.

UK Fundraising, for example, used hashtags to enable people to follow posts about
last weeks International Fundraising Congress. It was open for anyone else to tag
posts with #ifc08 and they did, building up a small but focused feed of messages
about the Congress:

http://search.twitter.com/search?q=%23ifc08

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