# NSPCC wins International DRTV Award

- Link: https://fundraising.co.uk/2008/10/16/nspcc-wins-international-drtv-award/
- Published: 2008-10-16T13:13:37+01:00
- Author: Howard Lake

The NSPCC has won the second annual international Gold Star Award for Excellence
in Fundraising DRTV, following a vote yesterday evening by delegates at the International
Fundraising Congress (IFC) in Holland.

The Gold Star Award is the world’s only international competition for charity and
NGO fundraising DRTV adverts.

 [⌊Gold Star Award for Excellence in Fundraising DRTV 2008⌉](http://www.flickr.com/photos/howardlake/2946204263)

NSPCC’s winning advert for the Childline telephone helpline showed a young girl 
barricading herself in her room and dialling the Childline number, which rings without
being answered. A lack of resources for Childline means that NSPCC is unable to 
answer one in three calls made to it.

## Advertisement

Marcus Missen, development director at NSPCC, said: “Child abuse is a delicate subject
but this advert does not overdramatise it. It just shows it as it is. The phone 
rings and rings and the message is that if you can give, this child might get through.”

The shortlist was selected by a judging panel and was shown to delegates during 
the welcome reception at IFC. All delegates were be given a voting card – a gold
star – which they posted in a ballot box for the advert they thought the best.

 [⌊Voting card in DRTV Gold awards 2008⌉](http://www.flickr.com/photos/howardlake/2947039336)

Simon Collings, CEO of the Resource Alliance, said: “I think the NSPCC ad was a 
worthy winner and I voted for it myself. It was very powerful, especially the way
the girl looked at the camera as she was waiting for someone to answer the phone.”

The shortlist for the prize included:

The Brooke

Whitewater

Taru’s Heavy Load

UK

Canadian Blood Services

Rapp Collins (DDB Canada)

Because

Canada

NSPCC

WWAV

Childline

UK

UNICEF Mexico

Arena Media Communications

Lucia

Mexico

Wateraid

Watson Phillips Norman

Watch This

UK

The shortlisting panel consisted of:

• Mathew Sherrington – fundraising and marketing director, Everychild

• Stephen Cooke – editor, Third Sector

• James Kliffen – director of fundraising, Médecins sans Frontières

• Jane Waterman – director of communications and resource mobilisation, HIV-AIDs
Alliance

• Maria Solernou – funding development manager, Birdlife International (Brussels)

• Alan Bird, director of marketing and communications, Resource Alliance

• Kristina Fitzpatrick, Marketing and Communications Officer, Resource Alliance

• Graham Page – media director, WWAV Rapp Collins

• Ian Haworth – global chief creative officer, WWAV Rapp Collins.

The inaugural competition in 2007 was won by the Dutch children’s charity SOS Kinderdorpen,
which beat off challenges from British, American and Mexican NGOs.

You can view the winning advert:

www.resource-alliance.org/ifc

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