# SSAFA appoints DMS for donor upgrade campaign

- Link: https://fundraising.co.uk/2008/10/15/ssafa-appoints-dms-donor-upgrade-campaign/
- Published: 2008-10-15T23:05:01+01:00
- Author: Howard Lake

SSAFA (Soldiers, Sailors, Airmen and Families Association) – Forces Help, the charity
which provides support to present and past servicemen and women and their families,
has appointed direct marketing agency DMS to develop its donor upgrade campaign.

DMS has been appointed to launch a regular giving upgrade appeal that is set to 
roll out in November.

SSAFA Forces Help will target affluent donors who have a close connection to the
Armed Forces to upgrade their current cash donations to a regular monthly gift.

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Liz Graham, Direct Marketing Manager at SSAFA, said: “We appointed DMS because of
its profound knowledge and success in the charity sector, plus we believe DMS understands
why the appeal is important to raise funds for the service men and women that are
serving and have served our country and need our support”.

DMS are part of [The Direct Marketing Group](http://www.tdmg.co.uk), other clients
include Oxfam, Cats Protection, RSPB, CAFOD and The National Trust.

www.directmarketing.co.uk

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