# Leonard Cheshire Disability launches annual review

- Link: https://fundraising.co.uk/2008/10/15/leonard-cheshire-disability-launches-annual-review/
- Published: 2008-10-15T21:26:21+01:00
- Author: Howard Lake

Leonard Cheshire Disability has published its Annual Review for 2008, with a design
specifically aimed at reflecting its vision of changing society’s responses to disability.

Created by not-for-profit branding experts [Spencer du Bois](http://www.spencerdubois.co.uk/"@),
the report’s underlying theme of the design is based on Leonard Cheshire’s recent
successful campaign called ‘Creature Discomforts’ with the tagline ‘Change the way
you see disability’. It used a series of animations based on Aardman Animations’
well-know ‘Creature Comforts’ series.

The Review follows the ‘square’ format of previous Annual Reviews. However, in line
with this concept of putting the individual person ahead of their disability, Spencer
du Bois created a format that presents a platform of individual quotes, before the
identity of the speaker is revealed.

## Advertisement

Case-study quotes are printed on pull-out sheets inserted in the printed report,
initially obscuring the photography of the speaker.

The report will be sent to all stakeholders, including donors, volunteers, staff,
local authorities, central government, corporate partners and service users, and
is also available as a PDF at

Stephen Elsden, Marketing Manager, Leonard Cheshire Disability, said: “We were keen
to capitalise on the high awareness of our recent Creature Discomforts campaign,
and the agency came up with a brilliant creative solution that worked across our
entire organisation.”

www.lcdisability.org

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