# Charming fundraising campaign from Retail Trust

- Link: https://fundraising.co.uk/2008/10/12/charming-fundraising-campaign-retail-trust/
- Published: 2008-10-12T06:25:12+01:00
- Author: Howard Lake

Retail Trust, the principal charity of the retail sector, has launched a range of‘
Born to Shop’ charms, to adorn handbags, mobile phones, or the zip on your coat.
It is the Trust’s first consumer-facing fundraising initiative.

 [⌊Born to Shop, Retail Trust fundraising campaign⌉](http://www.flickr.com/photos/howardlake/2930439528)

Available in four designs, the charm designs include miniature shoes and handbags
in trendy purple and hot pink. They can be bought for a suggested donation of £1.

Retailers across the UK, including Harrods, Beales stores, and House of Fraser will
be selling the charms, designed by popular lifestyle brand ‘Born to Shop’, from 
mid-November.

## Advertisement

 [⌊Posthub advert. You create the campaign. We'll handle the postal journey. Get started at post-hub.co.uk.⌉](https://fundraising.co.uk/ads/posthub-20261007-300x250/)

John King, CEO of House of Fraser, said: “It will be great to see wider recognition
of the important work done by Retail Trust which provides an invaluable service 
for retail workers around the country. We are confident these charms will begin 
to achieve this recognition for the charity.”

www.retailtrust.org.uk

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